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  • The MSG Team

QUESTION . . . DOES YOUR NONPROFIT WEBSITE MATTER?


Midwest Studies Group works with clients all over the country. Nothing gets us more excited than being able to support nonprofits with their fundraising, strategic planning, and more.


One question we get all the time is people wondering if their website matters any longer. This question has a variety of subtopics such as how much should I pay for one, does anyone still visit websites, is social media the real online presence for us, etc.


Thought we would just hit a few short topics in an effort to help. However, for more information we would love to connect you with our friends at IFC Studios, who can talk about some of these subjects in more detail. So here are the VERY VERY VERY VERY VERY quick bullet points for you to consider:


  • Websites have a number of keywords and popularity numbers, that help you get found in search engines.

  • Online giving is still small compared to traditional methods BUT it is growing as an option.

  • Social media is a great way to interact but a website helps to show credibility.

  • Websites don't need to be pages and pages and pages and pages and pages of information any longer. Often a ONE page website, or landing page, will do. So it does not have to be expensive.

  • Great looking websites can never promise more sales or donations but really bad looking websites can most certainly hurt.

  • Sure, the younger generation might hit up social media first but there are still many who LOOK for a website. So for at least the short term future, you should have both a website and be part of social media, to hit as many demographics as possible.


So the even quicker version of the above? Make sure you have a quality looking website, even if it is just a landing page.


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To learn more about strategic and fundraising plans, feasibility studies, planned giving studies, need assessment studies, and capital campaigns, visit us at www.midweststudiesgroups.com.

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