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  • Writer's pictureThe MSG Team


“Life is about making an impact, not making an income.” - Kevin Kruse

This quote is not to say we don't strive to make MSG a financial success. What it does mean is that as former nonprofit and community leaders ourselves, we have been in your shoes before. We have had to make the tough calls. We have taken the financial risks to better our organizations. We personally know and have experienced that the product we offer, makes a difference. We understand what nonprofit directors go through, in order to make an impact in the lives of their clients and their communities. Not only do we understand it but we live it. Our company and personal goals don't include fancy cars or wealth. However it is our mission to prepare our clients for forward progress, so that you can improve the lives of your clients and communities. Here is a question . . . how do you know what to improve if you don't know where you have been and where you are going? How many times have you thrown out a number for how many more clients you were going to serve or how much new revenue you are going to bring in on next year's budget without much thought on how exactly those numbers were going to be reached?

Here are a few tips we want to give all nonprofit directors:

1) Set yourself some realistic SMART goals, based on data and actual homework being done. Find someone to then hold you accountable for those goals.

2) Need help getting on the path in the right direction? We would be happy to offer a FREE 45 minute session to help get you started. No strings attached, promise. Just our willingness to help get you started if you don't know where to begin.

3) Want to dive even deeper into your goals? Great. We have an excellent partner agency who we would love to connect you with. They have a huge focus on goal setting, strategic planning, and more.

No matter what avenue you choose, the point is that creating SMART goals, both short and long term, are important in order for you to move your entire staff and board in the direction you need to go. If your goals are subjective words such as "We want to get bigger" or "We want to serve more clients" . . . then take that a sign to do one of the 3 options above. To contact us for a FREE goal planning session, or to learn about our work with need assessment studies, feasibility studies, or capital campaigns, be sure to visit us at

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